Length: 1000 words 6-10 visuals (at least two visuals per entry, e.g. an Instagram entry featuring a minimum of two visuals). Required Files: Your portfolio, plus original photographic image files. Let’s say you took an original photo for Facebook/Instagram using your phone/camera – we’d like you to upload the original file to Canvas, so we can confirm by looking at its properties/editing history that you are the author/owner. Description: Students choose an organisation, and design an integrated multimodal portfolio for it, extending across a range of online media practised each week in tutorials. Students choose three nominated pieces from multimodal media to include in the portfolio. Students are also required to provide a short theoretical justification of their design choices. Genres: Facebook, Twitter, Instagram post, LinkedIn post, Advertorial, Text based ad. International students can opt for Weibo/WeChat in place of Facebook/Twitter. Text based ads can be used as social media posts, too (This will be explained further in lectures). Components: Project Overview 3 Portfolio entries Justification. COMPONENT 1: Project Overview A simple table that concisely outlines the following (template provided below). This table will be repeated three times, before each product. Chosen Client Organisation
Platform/Genre Core Campaign Message
Risk/Opportunity Statement How does this entry in your portfolio improve the organisation’s existing social media strategy in terms of storytelling/strategic writing? (Hint: think about what is missing from their current approach)
One table like this must precede each entry. This will help us gain a grasp at the very start what the intended narrative for your portfolio is. The table is not included in the word count. Nonetheless, keep it concise (no more than 2-3 lines per section) – save the details for the justification section. Each entry MUST be preceded by this table.
COMPONENT 2: PORTFOLIO ENTRIES 1). You must choose a minimum of three, or a maximum of 4 genres, from the ones listed above. The text in the entry is not included in the word count. Provide a snapshot of the entry as it will appear in a social media post. You can set the post to ‘private’, take a screen shot, and insert that into the document you will submit for your portfolio. A minimum of six visuals is required, 2 per chosen genre/platform. You can provide a maximum of ten visuals, divided across three genres, but divide them equally across genres (so, don’t provide 7 visuals just for Instagram alone). COMPONENT 3: Justification (1,000 words). This is where we expect you to interpolate theories from both Module 1
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