Directions: After reviewing and understanding the various rhetorical strategies used by writers and speakers, students will analyze the use of rhetoric in contemporary society. Today, advertising agencies employ rhetorical strategies in order to win over an audience to a particular product or cause. Therefore, for each rhetorical strategy, students will examine commercials from 2021 in order to find and analyze the type and effectiveness of the main rhetorical strategy in the advertisement and present their findings using Prezi or another presentation application that allows video. Use the following steps and assignment requirements to complete the project:
Assignment steps1. Review the three types of rhetorical strategies2. Find three commercials from 2021 or later that use each of the rhetorical strategies3. State the rhetorical strategy used and explain how the commercial uses the particular rhetorical strategy in the commercial4. Analyze the effectiveness of the rhetorical strategy in persuading an audience
Requirements1.One commercial from 2021 or later for each rhetorical strategy that viewers can watch in the actual presentation (three total commercials)2.One clearly stated rhetorical strategy used in the particular commercial3.An in-depth explanation of how the particular commercial uses the rhetorical strategy in the commercial4.An in-depth analysis over the effectiveness of the rhetorical strategy in persuading the audience5.MLA Works Cited (see https://owl.english.purdue.edu/owl/resource/747/08/ for citing videos)6.The use of Prezi (see https://prezi.com/signup/public/) or another type of presentation software that plays videos in the presentation
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