3.1 The single biggest reason why startups succeed? 3.2 Market Opportunities –

3.1 The single biggest reason why startups succeed? Watch this TED lecture from Bill Gross about why start-ups succeed https://www.ted.com/talks/bill_gross_the_single_bi… ed Question: Summarize the key findings and apply to start-up opportunity of your own or new product line for an existing company. Describe why your product/service would appeal to customers. (400 words). Consider how the New Business Road tes t may assist with your statements. 3.2 Market Opportunities – This is broken and original thinkers This is Broken. Watch this 20 minute TED lecture from Seth Godin on creating market opportunities to fix things: http://www.ted.com/talks/seth_godin_this_is_broken… Question: After reviewing the videos from Seth Godin. From your personal experience pick one thing that is broken and create a start-up to solve the market opportunity. Describe the start-up idea, problem solved, market opportunity, customer and your role within the start-up. (600 words) 4) write 10 New Venture Project ideas 3.3 Marking guide: Good understanding of the question and applied personal insight to answer. Where appropriate include a specific start-up example or new product from a large company. This assignment will help you understand yours and your team member’s strengths for the team assignment. Your written report should be a maximum 3 pages Use single-spaced 12-point font text and submit in Word and PDF format.

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