Please respond to the post:
During this session there was various competencies on marketing that was learned especially when writing
during the course by this in the Discussion Boards projects. Leadership in marketing was one of the most comprehensive
because the aspects that needs to be considered in having a successful product. The researching of the marketing plan and
strategies help me to properly identify how the product works through the market process which would include the following
target market, proper marketing strategies, that needs to be introduced when having a new or enhanced product. Theses
concepts are now much better to me and to be placed in being able to be fully effective in a new market product and be able to
attain the prospective goals and results of the product.
The Intellipath assignments was not too hard for me but yet I could use some improvement. The source is great especially
when trying to determine knowledge and it was the only part of the session where you could use a cheat sheet. It helps me to
help with the posting in the discussion boards, responding to my peers accordingly. making the outline, and learning the course
main objectives. Knowledge gained from Intellipath is a great help in learning more about the course. I have gained the knowledge
needed to use within my Individual Project which will help me create the right strategy needed when entering the market.
As stated in the assignments earlier my mission statement was based on the new enhancements of the iPhone I would do the
1.Establish my expectations early on through communication and let it vary with viewpoints based on my progress on my target
2. Make a dare to be different from the rest by showing and doing and show benefits.
3. Reward Consumers/Customers with loyalty by showing them how they actually matter.
4. Try to map my future course of the customer relationship by revising and providing satisfaction that will be a guarantee.
5. Show, don’t tell because actions speaks better than words.
6. Don’t be too persuasive as it is making seem like a business ambition instead of a relationship.
7. Don’t be transparency because when the consumer is concerned “Honesty is the best policy,”, being honest and upfront
carries a loyalty and not a contention later down the line.
8. Loyalty begins with Loyalty so let the consumer know that they are important.
Technology is very important because it will be able to help in keeping up with reviews, such things as this can and will
give the consumer/customers a more positive outlook of the brand and a sense of security.
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