Assignment Instructions- First Start Up Analysis: Red Hook Ale Brewery Please discuss the following issues, using the concepts in

Assignment Instructions- First Start Up Analysis: Red Hook Ale Brewery
Please discuss the following issues, using the concepts in chapters 2-11, on the first McGraw-Hill case. The paper should be approximately 10-12 pages in length, double-spaced, 1-inch margins, using the SOM style guide. If the step occurred, describe it and assess its strengths and weaknesses. If the step did not occur, make note of that and then describe what the firm should have done. 
1.     Describe the process of recognizing the business opportunity. (worth 10 points)
Four essential qualities of an opportunity (attractive, timely, durable, anchored)
Observing trends, solving a problem, gap in the marketplace.
2.     Assess the feasibility analysis. (worth 10 points)
Product/service desirability and demand
Industry/market attractiveness
Organizational: management prowess and resource sufficiency
Financial: start up cash needed, financial performance of similar businesses, overall financial attractiveness of the proposed venture.
3.  Describe and assess the business model. (worth 10 points)
Value chain analysis
Core strategy
Strategic resources
Partnerships
Customer interfaces
4.     Assess the industry and competitor analysis. (worth 10 points)
Industry trends
Porter’s five forces
Industry type
Competitor analysis: direct, indirect, and future
Competitor analysis grid
5. Describe and assess the initial business plan. (worth 10 points)
Summary business plan
Full business plan
Operational business plan
Red flags in business plan?
6.     Assess the preparation for the proper ethical and legal foundation. (worth 10 points)
Code of conduct
Ethics training program
Founder’s agreement
Business Licenses
Organization legal structure
7.     Assess the financial strength and viability of the new venture. (worth 10 points)
Profitability
Liquidity
Efficiency
Stability
8.     Assess the assembly of the management team. (worth 10 points)
Founding team qualifications (homogeneous/heterogeneous)
Board of directors
Advisory board
9.     Describe and assess the new venture funding. (worth 10 points)
Funding sources
Debt/equity funding
Strategic partners
10.   Assess the marketing plan. (worth 10 points)
Target market
Unique positioning
Branding
Four PsPlease look at the pdf for the red hook business plan

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