You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers. The parks were closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.Now, as the theme park is all set to reopen, the CMO has called you to take a lead in planning the marketing strategy for the same. Your responsibility is to design a phased strategy for marketing the reopening of all parks. Your strategy should address the critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failure or success of the marketing strategy can have a direct impact on the brand.As a first step, you will perform an analysis to understand the implications of reopening on brand equity. In this analysis you will identify the groups of stakeholders that are affected by the reopening and also plan the communication strategy for before and after the parks’ reopening. Also, you will identify the roles and responsibilities of key functional departments that are going to play an important role in the reopening process. This analysis will help you develop a strategic marketing plan to address the reopening of the park and also to develop an effective crisis communication plan.In this milestone, you will create a PowerPoint presentation that will include brand analysis and the implications of reopening on the brand equity and functional departments, including their roles and responsibilities in the reopening process.PromptBrand Analysis and Implications—In this part of the project, you will present the brand implications of reopening the park in the course scenario. Your presentation should include the following critical factors:Determine the essential factors that can impact the brand equity when reopening the park. (slides 1–3)Describe the importance of brand equity to the organization. (slide 1)Provide positive implications (slide 2):Safety concerns addressed and communicatedCommunity and local government support for reopeningEmployee support for reopeningProvide negative implications (slide 3):Social media negative reactionsEmployee negative concernsOperational concerns for safetyDescribe the strategic communication plan that should occur before and after the park reopens. Your responses should address the following (slides 4–8):Identify three key stakeholder groups from this list:EmployeesCustomersGovernment agenciesCommunitiesVendorsDescribe each stakeholder’s interests in the organization.Describe their communication needs.Identify the best mode for communicating with them based on their needs.Describe what impact reopening the park could have on each identified stakeholder (low, medium, or high). Why?Functional Departmental Roles and Responsibilities—In this part of the project, you will identify three functional departments and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (slides 9–12):Identify three functional departments, including marketing, that play a significant role in the reopening process. Consider which departments will be most engaged in the reopening process. (slide 9)Describe the roles and responsibilities of these functional departments in the safe and successful process of reopening the park. (slide 10)Develop an internal communication plan that addresses the following (slides 11–12):How will you take feedback from the stakeholders?What could be the legal and ethical issues in reopening of the park? To understand the specific guidelines, refer to the Memo From Legal Team.What will be the frequency of meetings with stakeholders to share relevant information?Guidelines for SubmissionSubmit a PowerPoint presentation with 12–13 slides.
Why Choose Us
We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.
Professional Academic Writers
Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.
Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.
We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.
At Graduate Assistants, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.
Customer Support 24/7
Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: firstname.lastname@example.org.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Graduate Assistants has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.
At Graduate Assistants, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.
Admission and Business Papers
Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.
Editing and Proofreading
Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.
We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.