Executive attention when pioneering into a new market

All papers must include Abstracts
with keywords, an introduction, and a conclusion.
Rugman, A.M., & Verbeke, A.
(2010). Subsidiary-specific advantages in multinational enterprises. Strategic
Management Journal, 22(3), 237-250.
Hansen, M.T., & Haas, M.R.
(2001). Competing for attention in knowledge markets: electronic document dissemination
in a management consulting company. Administrative Science Quarterly, 46, 1-28.
Ocasio, W. (1997). Towards an
attention-based view of the firm. Strategic Management Journal, 18, 187-206.
Suppose you are the potential executive of a global company.
Please read reading 7-1 (pp.620-628), and develop a two-page essay by
discussing where executive attention must be focused when you are trying to
pioneer a new market.


– All papers must use an abstract with keywords, an introduction,
and a conclusion.
– All papers must use a minimum of 5 credible sources,
peer-reviewed journal articles.
– Do not copy sentences and paragraphs directly from the original
articles but paraphrase them using your own words.
– You MUST NOT cite online sources or any articles without year of
publication and author’s name. Also, you should not cite Wikipedia and
– All papers must follow all APA requirements.
– Do not just provide your opinions but your essay must
demonstrate mastery and accuracy of relevant economic concepts and theory to
receive full credit
Also, please refer to the following link, to learn more about APA
style and formatting.

– Minimum words requirement: 1000 words (not including
abstract, title and reference pages)

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