PROJECT FOUR: LONDON
Lukas has now sent you to London, in order to participate in the Startup Grind Europe event. You are behind a stand that the event organizers provide for consultants to offer their services pro bono to entrepreneurs, who may come to request different types of business advice. The second day of the conference, you bump
into some former colleagues from your MSc Management course. They stayed in touch with one another after graduation and are now thinking of bringing their business idea to market: an app-based platform to connect buyers and sellers. They need advice on network effects in order to prepare for an upcoming business pitch.
You agree to prepare a 1,000-word written report for them.
After providing a short introduction to the platform (which you can move to the appendix), please cover the following in your report:
a) Explain the different sides of the platform and provide recommendations for pricing.
b) Indicate what type of network effects it experiences and provide recommendations to achieve a critical mass of users.
c) Discuss the main threats to your client´s market power and how they can protect against them.
[Select any web-based or app-based platform launched in 2021]
a. brief introduction about the app (the app should have been launched in 2021)(proof of the date of launch in the form of news heading etc in the appendix section)
b. identify and explain the money side and the subsidy side Section2:
a. type of network effects experienced (direct and indirect network effects?)(two-sided network effects?)
b. chart representation (if possible)section 3:
a. growth. recommendation to achieve a critical mass user
(critical mass, penetration pricing, marquee user) ideas to boost network effectsection 4:
a. what are the threats or is there a threat to your company:
–multi-homing/multi-tenancy cost, circumvent/bypassing —–you can use OptiLend as the app
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