Patagonia and Brand Activism
Patagonia and Brand Activism
Class Prep #9: Favorite ad, creative angle, and basis for source effectiveness
Select an ad that you find resonate or speaks to you in some way (should not be one you simply find entertaining). Post this to the Discussion Board in Week 12 on bblearn. No need to include anything other than the ad.
Identify the creative angle(s) used in the ad and briefly explain how they are at work in the ad. Creative angle options: fear/threat, sex, music, rational, emotional, scarcity
Determine the basis (could be more than one) for the effectiveness of the source of the ad. Options: credibility, attractiveness, similarity, likeability, trustworthiness, expertise
Resave this file and submit as Class Prep #9. (Side note, there are only a total of 10 of these class preps so you are almost done with them!)
W. A. Franke College of Business, Northern Arizona University 3
2 W. A. Franke College of Business, Northern Arizona University
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