Preparation for the Specialist Project

Articles: in document Articles for Assessment 1 You will be required to undertake a critical evaluation of an academic and a practitioner source and present your work in report format using a Word document. Ensure that you balance your analysis equally between both sources and consider the overall quality of the sources; would you consider these to be reliable sources and why/why not?
You must include an Introduction and Conclusion and consider the following points for each article:• What is the article about?
• Who has written the article?
• Who is the intended audience for the article?
• What sources were used and how do you rate these?
• How do you rate the arguments? are they believable? why/why not?
• What is the conclusion of the article?
• What was the key learning points for you from this article?
• Consider these in relation to implications for the topic (e.g. social, political, environmental, legal, theoretical, managerial, practical or other)
Ensure that you use Harvard referencing in citations and the reference list.Report format: (title page, table of contents and reference section do not count towards the word count)Title page
Table of contents
Body (your analysis of the sources)
Conclusion (key learning identified from your analysis)
ReferencesQuestions from my course (Marketing with Aviation and Airport Management):
1. EU deregulation of air services (1987-1997) and privatisation of airport ownership has reshaped airport marketing in the European Union. Discuss.2. When a product is commoditised, customers tend to make purchasing decisions on the basis of price. How has airline deregulation around the world changed the ways airlines market themselves and their products?3. The rise of social media has forced airlines to adapt the way they market themselves and their products. Discuss.

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