Businesses both large and small are flocking to social media platforms to engage consumers in conversations and also to drive sales through deals and coupons. Small businesses have found that social media and the Internet help them to level the playing field. They can foster closer relationships with clients and identify potential customers. Your Task: Using the Internet, search for small businesses that have used social media to start a business or expand their market share. For the first part of the assignment, select two businesses to study. Analyze their use of social media. This portion should be submitted in ***report format***. Refer to the following Info on analytical report format: “… writers of analytical reports also evaluate the data and typically try to persuade the reader to accept the conclusions and act on the recommendations. Informational reports emphasize facts; analytical reports emphasize reasoning and conclusions.… Most analytical reports answer questions about specific problems and aid in decision making (e.g., How can we use social media most effectively? … Both managers and employees must occasionally write reports that justify or recom- mend actions, such as buying equipment, changing a procedure, hiring an employee, consolidating departments, or investing funds.… you can organize directly according to the following sequence: 1. Identify the problem or need briefly. 2. Announce the recommendation, solution, or action concisely and with action verbs. 3. Explain more fully the benefits of the recommendation or steps necessary to solve the problem. 4. Include a discussion of pros, cons, and costs. 5. Conclude with a summary specifying the recommendation and necessary action.” Select 2 Businesses From either of these lists: Guided questions for report: -What do the two have in common? When these companies were first launched, most of them probably needed to borrow money to get started. -How might these companies have described the social media potential in writing a proposal seeking funding? -In which of the proposal components would this information be best placed? -How much time do you think the entrepreneur would need to devote to social media weekly? -What platforms would be most useful? (See this link: Part II: In a memo to your instructor, describe briefly the two companies you selected. Then, for one company, write a portion of the proposal in which the entrepreneur explains how he or she plans to use social media to promote the business. **This will submitted as a separate page in standard business memo format.**
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