Case study Topic: Southwest Airlines Company (LUV) Attached case study copy in attachments. The requirement to write 4 -5 pages word document in APA format on SWOT analysis for Southwest Airlines Company (LUV) case study and also prepare PPT slides for presentation SWOT Analysis Strengths Identify strengths of the organization and answer the following questions: How does this strength affect the operations of the organization? How does this strength assist the company in meeting the needs of its target market(s)?
Weaknesses Identify weaknesses of the organization and answer the following questions: How does this weakness affect the operations of the organization? How does knowledge of this weakness assist the organization in meeting the needs of its target market(s)?
Opportunities Identify opportunities in the industry (and/or external environment) and answer the following questions: How is this opportunity related to serving the needs of our target market? What actions must the organization take to capitalize on this opportunity?
Threats Identify threats in the industry (and/or external environment) and answer the following questions: How is this threat related to serving the needs of our target market? What actions must the organization take to prevent this threat from limiting the capabilities of the organization?
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