Secondary Research

My business idea is Golden Athletic Wear for young adults.
Creating a persona starts by first identifying the target customer segment and then narrowing it down to the end-customer. Much of the initial analysis will come from using secondary resources. Secondary resources are a source for data about customer groups, their characteristics, behaviors, or needs and wants. One common mistake entrepreneurs will make is to disconnect the value proposition and the business model from the target customer segment. Remember that you are building a business for the customer segment that is willing and able to purchase a product or service from you. Making a product for someone that is not willing or able to pay you for it is not a viable business.
For the secondary research assignment, students will use the worksheets below to organize their research, thoughts, and analysis on who their end-customer may potentially be. Please use the database from the Lynn University Library under the business databases set. The librarians have identified some of the most commonly used databases to help you do your research.
Students will submit the following:
1) Create a persona for each end-customer related to your business idea. Some businesses like Uber have two end-customer, riders and drivers.
2) Provide at least 20 characteristics related to each end-customer.
3) Describe the behaviors of the end-customer that may influence their decisions to purchase to buy your product or service.
4) Describe the behaviors or issues which could cause the end-customer to not buy your product or service.
5) What information would you need to know directly from the end-customer to a) validate you have the right customer segment, and b) create a full persona?
6) Use the APA template (Links to an external site.) and complete using APA 7 rules. Although there are no page minimums, thoroughness and details are very important.
7) Students should have at least 5 credible sources both on a reference page and in-text citations.
Worksheets to help organize your research, thoughts, and analysis: (attached)

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At Graduate Assistants, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email:

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Graduate Assistants has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At Graduate Assistants, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.