Video Case: Mary Kay, Inc.: Building a Brand in India

Click on the URL posted in this week’s module: Mary Kay, Inc. and watch the video or you can go to: https://www.viddler.com/embed/e5b0b658/?f=1&autoplay=0&player=full&disablebranding=0 and watch the video case. (Additional details of the case is in the textbook page 174 -176. (If you are using a different edition textbook, the pages may not be accurate)
After watching the video, read the case information in your textbook page 174-176 and complete an analysis including: a brief summary of the case, outside research using at least 2 resources, and answer the 3 questions at the end of the case (please include the question and the answers).
Length requirement: The body (which includes the summary, outside research, questions and answers must be 3-5 pages, no more than 12 font, double spaced throughout.
Also include: Title page: Student Name, Course Name and Number, Name of Case Study
Reference page completed in correct APA format (you cannot put a reference on the reference page that has not been cited intext). Wiki sites do not count as a reference resource.
Title page and reference page do not count as part of the 3-5 page length requirement.
A link to the library resource is located in the resource folder. Click on the link, click articles and indexes, click ABI/Inform complete, enter user name and ID. Type in a topic to find related articles, choose full text, peer review articles, within the past 2 years.

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