What marketing efforts you can see the organization doing.

Discussion Question Chapter 2: Analyzing Marketing Efforts4343 unread replies.4343 replies.Step 1: Choose an OrganizationChoose an organization that does marketing. Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts.If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.Step 2: Explore the Organization’s Current Marketing ActivityTake a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?Step 3: Post to the DiscussionPut the following information into your post:Company nameHeadquarter location (city, state/province, country)IndustryWeb siteWhy you chose this organizationWhat marketing efforts you can see the organization doingStep 4: Respond to Classmates’ PostsAfter you have created your own post by Wednesday, look over the discussion posts of your classmates and respond to at least two of them.Guidelines for Selecting an OrganizationIdentify an organization working in an industry or area that interests you. Choose carefully because, during this course, you will create a marketing plan focused on this organization. Think broadly about the type of organization you’d like to focus on. If you choose a very large organization, you’ll need to pick a specific product or service to explore. Small and medium-sized businesses tend to work well.You’ll need an organization for which plenty of content is available to help you with the analysis you’re trying to do. You may be able to find primary information, or you may need to do research and create informed hypotheses (guesses) based on your research.The following table lists a number of industries and sample companies you might consider. After this discussion post, you’ll have one week to change your selection if you decide to take a different path for the marketing plan.Industry Organization ExamplesHealthcare United Healthcare, KaiserEntertainment Dave & Buster’s, Regal CinemasBanking & Financial Services Simple, Charles SchwabSporting Goods Nike, REI, Bass ProClothing, Shoes, Accessories Guess, Tom’s ShoesDining, Food Service Jimmy John’s, Five Guys, Sysco, KelloggHospitality Marriott, Kimpton, Comfort SuitesRetail Zappos, Macy’s, Dollar Tree, Trader Joe’sPackaged Goods Hershey, Hain CelestialTechnology SpaceX, SnapchatManufacturing Boeing, John DeereTransportation Virgin Atlantic, Carnival Cruise Lines, UberAutomotive Tesla, AutoNationBusiness & Consulting Services VistaPrint, H&R Block, Jackson HewittNon-profit or Charitable Organization Museum of Modern Art, The Trevor Project, Kiva, Wounded Warrior Project

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