You will likely find that many parts of the text you’re analyzing will reveal more than one aspect of its rhetoric. Please use these questions for your argument proposal.1. What is the rhetorical situation? That is, who is the rhetor’s audience? What issue is at stake? For what time and place was the work composed? How did the location and time affect the rhetor’s use of ethos, pathos, and logos? In what ways does the rhetor respond to and/or show awareness of the rhetorical situation?2. What is the rhetor’s ethos? Does the rhetor possess situated ethos in the community for which they wrote (you may wish to do some independent research on the author)? What evidence in the text establishes the rhetor as someone who has done his or her homework? What evidence establishes their good character and good will? Given the rhetorical situation, how successful is the rhetor in establishing and applying ethos? Consider two kinds of evidence: overt statements and the attitudes implied through tone and style. 3. Does the rhetor use pathetic appeals? What values does the rhetor appeal to? What emotions do the appeals trigger? Are the appeals implemented effectively and ethically? Has the rhetor taken care to avoid using any particular pathetic appeals? Remember that pathos is frequently communicated through descriptive details and the feelings embodied in style and tone.4. What claim or proposition does the rhetor advance? Does this claim address a question of fact? Of definition? Of quality? Of policy? What kinds of logical arguments are employed in support of the claim? Does the rhetor use specific examples to support the argument? How do data and authority contribute to the support? Does the rhetor assume common ground with the audience’s knowledge, attitudes, and beliefs? Might relying on said assumptions have induced the rhetor to omit any logical arguments that might work in a different rhetorical situation?5. Can you determine the rhetor’s ideological leanings? Do they rely upon any shared values with the audience? If so, what are they? Have they left any important assumptions unexamined as far as this issue is concerned?6. How is the text arranged? What are its parts? What is their relation to one another? Is that relationship coherent? How does that structural rhetoric work to develop a response as the reader moves through the parts? Given the rhetorical situation, what effect does arrangement have on the overall argument?7. What is the role of style and tone? Why has the author chosen this particular method of expression? Does it have a good beat? Is it easy to dance to? A style creates a tone—a sense of attitude (ethos) or feeling (pathos), or even a general “atmosphere”—by means of choices made at the level of diction, structure, rhythm, and figures of speech. It can also help to establish associations and subtle links between ideas (logos), or to control the specific sequences, relationships, and emphases through which the rhetor’s actual sentences unfold (structure). Stylistic rhetoric is micro-rhetoric. In analyzing micro-rhetoric, we want to see not only what particular choices a rhetor has made, but also (more importantly), what those choices do to shape the reader’s response.
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